SEO 101: Why it's Important and Why You Need to Know About It

Image Source

If you want to boost your online business, your website is the key to your success. However, instead of getting a key to automatically gain access to success, you’re making your own key. With your website as the key, you need to regularly hone it to fit the ever-changing lock. You’ll need a tool to hone and shape it to match, and that’s where SEO comes in.

Figurative speaking aside, SEO is essential when it comes to the success of an online business. But what is SEO and why is it so important to your online business? In this blog, you’ll learn the answers to those questions.

Search Engine Optimization

SEO or Search Engine Optimization is where you boost and improve your website’s visibility and ranking in a search engine. A good visibility and ranking in search engines mean that your website will earn more traffic. And by traffic, we don’t mean cars, though it can be considered as foot traffic but virtually. This just means that you’ll have more virtual visitors to your website.

We all know that customers are the lifeblood of a business. The more people that visit your business, the more chances you’ll end up with a potential customer. And that logic also applies to an online business. The more visitors your website has, the more chances they’ll become your customers.

By using SEO, the ultimate result you’re looking for is to generate online traffic through a search engine results page or SERP. As an internet user, you might have used a search engine to answer a query you have. And more often than not, you find yourself choosing between the first five results, depending on what you’re looking for. With SEO, you’ll be able to get your own website in those spots. The higher your position on the results page, the more chances for online traffic, which means more potential customers.

That’s how important SEO is for your business.

How Does SEO Work

Search engines such as Google, Bing, and Yahoo have their crawlers or spiders. And no, this doesn’t mean they have bugs in their systems, no pun intended. This just means that they have a system that scours the internet and rifles through information found there. These crawlers then file information in their system and index it.

The next time a query comes up, they’ll take information that is relevant to the query and present it to the search results. The more relevant information a page has, the more chances it gets a higher position in the SERPs.

SEO and Content

SEO is not about gaming or cheating the system. Search engines are powered by excellent technology and are programmed not to present results that are heavily altered to please the algorithm. Search engine crawlers and spiders prioritize the quality of the information. Search engines aim for a better, more helpful, and useful experience for users. Therefore, simply applying an abundance of relevant keywords to your website is not enough.

Organic searches are still considered to be the most effective when it comes to getting traffic. The chances of visitors to your website becoming potential customers are higher than pay-per-click campaigns and ads. Because of that, getting your content through the search results page is essential for your business. And content creation is one of the best and most effective ways to achieve organic traffic. 

To achieve that, you have to keep in mind your content quality and relevance.

Content Quality

Whether it’s a blog post, social media, or video post, content quality is king. Just because you made content about something doesn’t mean that you already did your job. Content shouldn’t sound fake, overly sales-y, or full of keywords. Search engines like Google are strict with following certain standards to deem something worthy of a rank in the search results.

Content Relevance

It doesn’t matter if your content is of the highest quality if it's not relevant to your business. It might still end up in the search results but it can be shown to different users. Therefore, if you want your content and your business delivered to the right people, you have to be relevant. Keyword search can help in figuring out what your target market is looking for on the internet.

Competition is nothing new when it comes to running a business. However, with the right tools, technique, and a dash of creativity, you’ll be able to rank high in no time. With technology, the usual tedious work becomes easier. Take advantage of technology to enhance your SEO and boost your online business towards success.

If you have any SEO inquiries, feel free to contact us at Digital Trebuchet! We’ll gladly assist you with your SEO needs and more.