Top Social Media Strategies to Level Up Your Engagement in 2025

Social media is where relationships grow and businesses shine. With more than 63% of the world hanging out on platforms like Instagram, TikTok, and LinkedIn, having a strong presence isn’t just important—it’s a must.

Here’s the truth: engagement isn’t something that just happens—it’s something you work for. Those likes, comments, and shares? They’re what drive visibility and transform casual followers into a community of loyal fans.

Whether you’re a marketer, small business owner, or social media guru, these 5 strategies will help you stand out and boost engagement in 2025. Time to jump right in!

What is Social Media Engagement and Why Does It Matter?

Social media engagement is all about how people interact with your posts—whether they’re dropping a like, leaving a comment, sharing with friends, or clicking through. It’s more than just numbers; it’s a reflection of how much your content connects with your audience.

Why is this important?

1. Get Seen: When people engage with your posts, your content naturally pops up in their feeds more often. 
2. Build Loyalty: The more connected your followers feel, the more likely they are to stay with you for the long haul.
3. Conversions: When your followers are truly engaged, they’re more likely to check out your website or even make a purchase.

Platforms like Instagram and TikTok have billions of users, which means endless chances to connect. Let’s dive into how you can stand out and make it count.

1. Use Visuals and Videos to Command Attention

Why This Works

Let’s face it—people are drawn to visuals. Posts with images or graphics aren’t just eye-catching; they actually get almost twice as much attention as plain text. And if you’re looking to step it up, videos are a total game-changer. They don’t just keep people watching longer—they can boost engagement by an impressive 38%.

How to Do It Right

• Mix it Up: Use a combination of videos, infographics, carousels, and GIFs to keep your content exciting and fresh.
• Add Captions: Many people scroll through videos on mute, so captions are a great way to make sure your message reaches them loud and clear—without the sound!
• Keep It You: Make sure your visuals reflect your brand's colors, fonts, and vibe to create a look that's unmistakably yours.

Real-Life Example Canva crushes visual storytelling with bold carousel posts and playful, animated tutorials. Their eye-catching designs don’t just grab attention—they inspire people to share, helping them grow their audience effortlessly!

2. Tell Real, Relatable Stories

Why This Works
Storytelling isn’t just for bedtime or novels—it’s a way to truly connect with your audience on a deeper, more personal level.  Authentic stories make your brand relatable, and when people connect emotionally, they’re more likely to become loyal followers. 57% of customers report higher loyalty to brands that share authentic, relatable stories.

How to Do It Right

• Go Behind the Scenes: Share the real, unpolished side of your business—whether it’s team moments, challenges, or successes.
• Tell a Story: Hook your audience with a clear beginning, take them through the journey in the middle, and leave them with a strong, memorable ending.
• Put Your Audience First: Highlight customer testimonials or share stories from your followers to make them feel valued.

Real-Life Example
Dawn dish soap has mastered storytelling by showcasing their product’s impact on rescuing and rehabilitating animals. These stories resonate deeply with viewers, sparking genuine emotion that inspires them to connect and share with others.

3. Repurpose Content to Maximize Reach

Why This Works
Repurposing content is a game-changer.  It helps you get the most out of your work, keep your best posts alive, and connect with different parts of your audience—all without starting from scratch. By sharing your content in new formats, you can reach people where they’re most comfortable, whether that’s on Instagram, LinkedIn, or somewhere else.

How to Do It Right

• Turn Blogs into Bite-Sized Nuggets: Take your lengthy blog posts and transform them into engaging Twitter threads, LinkedIn updates, or Instagram carousel slides your audience will love.
• Make Your Content Pop: Grab the best insights from your blog and transform them into eye-catching infographics or handy tip sheets that people will want to share.
• Add a Clear Call-to-Action: Give your followers a reason to dive into the full blog for all the juicy details!

Real-Life Example

HubSpot excels at maximizing the potential of their blog content. They turn their posts into eye-catching carousels and engaging videos for Instagram and LinkedIn. Not only does this bring value to their followers, but it also sends more traffic back to their website. Smart and effective!

4. Use Interactive Content to Boost Participation

Why It’s Effective

Engage your audience by creating interactive content that invites them to join the conversation. Whether it’s a fun quiz, a quick poll, or an exciting contest, it gets people involved and keeps things lively. Plus, it can boost engagement by up to double compared to regular posts. It’s a no-brainer!

How to Do It Right

• Polls & Quizzes: Looking to add some fun? Try running quick polls or quizzes on Instagram Stories, Twitter, or Facebook to get your audience talking and engaged!
• User-Generated Content (UGC): Host a contest where your followers can show off their creativity by sharing posts featuring your product or service. It's a win-win! 
• Go Live: Hop on a live session to connect in real time! From answering questions and sharing behind-the-scenes glimpses to unveiling something new, it's a great way to connect and engage with your audience.

Real-Life Example 

During webinars, monday.com keeps the energy up with live polls that get everyone involved. It’s a smart way to collect real-time feedback while keeping things fun, interactive, and far from dull!

5. Tap Into Seasonal Content

Why This Works

People can’t resist a good seasonal vibe. Whether it’s a holiday, big event, or a fun cultural moment, seasonal content feels fresh and relevant. It’s the perfect way to keep your brand in the spotlight while tapping into what’s happening right now.

How to Do It Right

• Create Festive Vibes: Spruce up your visuals with holiday-inspired designs or fun, seasonal promos. 
• Host Fun Contests: Get followers in on the action with giveaways like “Show Off Your Holiday Decor” or “Your Best Summer Moment.” 
• Join the Celebration: Share content that ties into big events like Valentine’s Day or New Year’s Eve to keep things fresh and relevant.

Real-Life Example

Nobody does seasonal marketing like Starbucks, and their Pumpkin Spice Latte proves it. Every fall, #PSLSeason takes over social media, filling feeds with cozy autumn vibes and sparking tons of excitement (and cravings) for their signature drink.

Here are some bonus tips for maximizing engagement

• Be Consistent, But Keep It Fresh: Stick to a regular posting schedule, but don’t be afraid to mix things up. Try new formats and ideas to keep your audience curious and coming back for more. 
• Ride the Trends Wave: Hop on viral memes, trending hashtags, or fun challenges to give your content that extra spark and boost engagement fast. 
• Master the Content Calendar: Think of a content calendar as your best friend—it helps you post at the right times and keeps your ideas creative and balanced across all your platforms.

Create a Winning Social Media Strategy

Crafting a killer social media strategy takes time, but it’s so worth it. Start small—see what your audience is loving and tweak things as you go. Whether you’re growing your personal brand or scaling your business, these fresh ideas will help you stay ahead and build real connections with your community in 2025.

Having trouble making your content pop? Let Digital Trebuchet help. We’ll create social media strategies that fit your brand perfectly—designed to spark engagement and get real results! Contact us today.